We started Geneva in 2015 without many long term goals. I was putting out a record and wanted a home to release vinyl. We thought maybe we would put together a compilation, or do a few small releases here and there, but never made any grandiose plans. As the year passed by, I fell in love with the music of two bands. Both MODERN LIVES and ASSOCIATIONS put out fantastic records, and I got really excited about their potential and future releases. I had a conversation with Rob (Blackwell, Label Manager), and we decided to approach both bands and see what they thought about working with us on their next release. Fortunately for us, both bands were incredibly receptive to the idea. To sort of establish the label as an entity with two artists we’re both really passionate about is a real blessing for Geneva.